Moonflair AB was founded in June 2018 by Lisa Silfverala and Celina Rydén and opened its doors in December the same year. The idea sprouted from the fact that something was missing in the Swedish nail industry. Products that were popular on social media were always hard to find and the web shops that were available felt quite boring. Swedish shops weren’t moving along with the trends fast enough and there was just a lack of creative excitement.
The name “Moonflair” is not just a cool word, it actually has meaning. The moon is a representation of creativity so that was a given for the brand name. The next part took a little bit longer to figure out. We wanted something that would represent “being yourself” and doing your own thing.
“Flair – a uniquely attractive quality / a skill or instinctive ability to appreciate or make good use of something, / defined as a natural talent, ability or sense of style.”
Moonflair – your own personal creativity
This is the core philosophy of Moonflair – encouraging people to be creative and not be afraid to show off their own ”flair” – their own style and personality.
Moonflair doesn’t only reach out to professional nail technicians, but also DYI’ers, makeup artists, scrapbookers and other creative hobbies and professions.
Be Creative – Be YOU!
//Lisa & Celina
Lisa has been working with nails since 2009 and is trained by CND in both gel and acrylic. She has also been a distributor and educator for Light Elegance since 2015. With her bubbly personality, she has also become a sought-after instructor and has been invited to both USA and Africa to train upcoming educators.
Lisa has an impressive track record as a nail competitor and has entered competitions in both Sweden and abroad. Her specialties are the categories classic french and stiletto and has gathered up four golds, three silvers and one ”winner of the winners”.
Lisa has a strong passion for stiletto nails with lots of details and love to play around with Swarovski crystals and studs. Her signature nail art style is skulls in combination with abstract designs and she tends to just ”go with the flow” and create her art on the spot.
If you are contacting us through the web shop, Lisa is the person you’ll be talking to. She is also in charge of administration, orders and shipping.
Celina has been working with nails since 2005 and have been the ambassador and international educator for Light Elegance since 2015. In 2015 she also entered the worlwide reality based nail art competition ”Next Top Nail Artist” arranged by ”Nails Magazine” where she ended up as first runner up. In 2019 she was voted by the readers of ”Nailpro Magazine” as one of the top three best nail educators and top four biggest nail influencers in the world.
She has been featured noumerous times in different nail magazines and also made covers for both ”Nails Magazine” and ”Scratch Magazine”, on which she also acted as photographer and editor and was later voted as the cover of the year.
She’s mostly known for her Instagram account with over 200 k followers and her Youtube channel with 90 k subscribers where she encourage empowering and she also started the movement #stopthenailshaming to acknowledge the problem of nailshaming online.
Celina is in charge of social media, marketing and developement of the web shop.